Founded by Michelle Jubelirer and Arjun Pulijal, Soft Shock is a management and media collective that reimagines how talent is developed and empowered across the entertainment landscape. Soft Shock operates at the edge of boutique, offering talent management, creative marketing services, brand creation, and creative development, production, and distribution across all mediums. The collective’s mission is to bring the ethos of music – unfiltered artistic expression, direct-to-fan connection, and marketplace agility – to all of media and entertainment.

“The name Soft Shock exemplifies our approach to everything. We are humanistic and empathetic first… but we are going to fiercely protect artists and fight to make things happen for them,” said Michelle Jubelirer, Co-Founder of Soft Shock. “It’s a volatile time for the creative psyche – that applies to talent as well as those on the business side trying to build careers – these are people’s lives. We believe creative intention, personal fulfillment, and commercial success can all co-exist. It just takes curation and bravery, or as we say, ‘a soft touch with the courage to shock.'”

“It may not always feel like it, but artists have the power now and it’s never going back,” said Arjun Pulijal, Co-Founder of Soft Shock. “Telling talent ‘go viral and then we’ll care’ is a race to the bottom. We combat that by building scale on the side of talent through a diverse network that offers thought partnership and collaboration. All artists are creators and Soft Shock is ready to provide them with the tools, resources, and creative freedom they need to build sustainable, multi-faceted careers.”

“Michelle and Arjun lead with both vision and conviction. I’ve watched Michelle fight for artists with the same courage she brings to every table we’ve shared, including our shared passion for the most vulnerable, and Arjun is equally relentless in reimagining what’s possible,” said Sherrese Clarke, CEO of HarbourView Equity Partners. “At HarbourView, we look for partners who not only shift culture but expand it – with Soft Shock’s focus on artistry, equity, and impact in entertainment, they perfectly embody that.”