HarbourView Equity Partners announced its investment in MACRO, the multi-platform media company, founded by Charles D. King.

The investment connects like-minded leaders who share a vision of diversification and authenticity in content. HarbourView’s investment is part of a new minority investment in MACRO, which plans to use the new invested capital to scale and expand operations across its existing business verticals, as well as invest in key organic and inorganic growth initiatives to diversify its revenue streams and reinforce the company’s core lines of business.

“At HarbourView, we believe that content has the extraordinary power to influence the world,” said Sherrese Clarke, Founder and CEO of HarbourView Equity Partners. “The MACRO team has built a team that understands how to build enterprise value while shaping culture on a global level and is a perfect fit for our vision of the next generation of multiplatform media companies. By introducing new images, ideas and paradigms that reflect the dynamic world in which we live, MACRO is uniquely positioned to bridge the $15bn+ equity gap in Hollywood by creating culturally authentic and socially relevant content.”

“I could not be more excited to partner with Sherrese and HarbourView Equity Partners,” said Charles D. King, Founder & Chief Executive Officer, MACRO. “Sherrese is a trailblazing business leader and investor whose expertise and impressive track record will be immensely additive as we continue to scale MACRO on a global level. The synergy between the investment strategy of HarbourView and what we are building at MACRO will enable us collectively to optimize opportunities at the nexus of entertainment, culture and content.”